One of the most versatile industries today is the commerce industry. This can largely be attributed to the introduction of the web. The internet has not only made marketing or selling of products much easier but has also introduced the eCommerce niche.
Unlike the traditional forms of selling products, the eCommerce setup allows for online sell as well as communication. This has completely changed how businesses conduct their sales. The online setup is mainly characterized by a reduction in expenditure and an increase in the profit margins.
Due to the massive profits that one can amass from selling online, one can easily be spoiled of choices. The internet today is full of prominent platforms that allow businesses to set up an online store. Even so, none of them stand taller than Amazon. And while almost all these platforms have both pros and cons, you’re likely to make a catch by trading on Amazon.
The following are reasons why you shouldn’t go back on your intentions to set up a shop on Amazon.
1. Amazon has the Numbers
It’s no doubt that Amazon is one of the biggest companies on earth with the largest retail numbers. For the obvious reasons, it’s these numbers that made the company a success.
By signing up with Amazon, you tend to benefit from these numbers. You can easily tap from these numbers and convert them into sales. Take advantage of how big the company is and the duration it has been in existence.
Also, because you are yet to earn stripes publicly like some of the big-names in the online marketplaces, customers will rarely trust you.
This does not, however, mean you’re a bad online retailer. It is only that you will have to put up more work to establish a site that people can trust compared to if you went for an existing marketplace.
Fortunately, you don’t necessarily need to set up your own Amazon business from scratch.
Amazon sellers who want to venture into other businesses or those preparing for retire are selling Amazon business. Buying such a business is a worthy investment because it is already established and so running it will be much easier.
What’s more, customers are more likely to trust an existing business than a new one. A business that has not gained any stripes publicly or that is yet to gain customer trust will not sell as expected
2. Amazon has Top-Notch Infrastructure That’s Hard to Compete With
It’s one thing to own an online store and another to have a competent infrastructure. This is not to say that you should do away with your online store. After all, industry giants such as Facebook, Twitter and Amazon started with meager infrastructure.
However, always remember that your business is competing with other businesses that are huge players in your niche. They most probably have invested millions of dollars in the overall infrastructure in a bid to create an amazing platform for better customer experience.
Once you sign up with Amazon, all the competitive edge will be swiped away. You will have a level playground, thus having an equal opportunity at success with your major competitors.
3. Ease of Shopping
One of the most important aspects that customers always consider while making a purchase is how easy the entire process is. Ease of shopping has been attributed to the success of many huge companies.
Take for example MacDonald’s. You can always trust that no matter which restaurant visit globally; the process of ordering food will always be the same – an easy experience.
Having that Amazon has been developed as a neutral platform, all the services are offered in the same format. This way, customers find it to be an easy way of making purchases.
4. Ease of Marketing
When it comes to marketing, Amazon offers unparalleled abilities. To know the power that Amazon has in the marketing world, go ahead to simply type any product on the search engines.
For example, when you search for toys, you will be surprised at the number of toys sold by Amazon that will appear on the first page of Google.
You can leverage this SEO marketing for free by setting up a shop on Amazon.
By going with your eCommerce shop, you’ll not only require more effort and time but more money as well, to rank high on search engine results.
What’s more, despite all these efforts, there is no guarantee that you’ll get the results you are looking for.